This analytical report was prepared for a fictitious publishing company that distributed flyers, magazines, and promotional materials in the East Valley of the Phoenix area. Because of the success of these materials in the East Valley, the publishing company was looking to expand into This publishing company had determined that expanding their operations to the entire Phoenix metropolitan area was feasible. As a result of the increased area of coverage, the publishing company asked for an analysis on the best way to expand its delivery fleet.

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This was my first foray into audience analysis and the use of visual representation. I needed to understand that my target audience consisted of executives and financial analysts; to present my recommendations, I needed to show that I had done my research, that I was aware of the distances involved, and that I had conducted an analysis of the costs of leasing versus the costs of owning. 

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This assignment represented a transformative understanding of my threshold concept as I needed to understand the importance of both text and visuals and how those needed to be tailored for their intended audience.